People Helping People Video Series Wins Again

Thursday, February 15 at 02:00 PM
Category: People Helping People

Arvest Bank recently received three awards for our People Helping People video series during the annual AVA Digital Awards. The competition recognizes “outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.” 

Arvest won a Platinum Award for the series itself, which highlights individuals in the communities Arvest serves who are uniquely making a difference in the lives of others. The idea came from the bank’s mission statement: “People helping people find financial solutions for life.” Arvest also won a Gold Award for the video featuring Little Rock’s Louise Allison and an Honorable Mention for the video featuring Angie Walters of Tulsa. 

This is the second round of recognition for the People Helping People series, which won three MarCom Awards in 2017. The People Helping People series launched in August 2016, and has received more than 400,000 total views. The videos are available via Arvest’s YouTube, Facebook and Instagram channels. Arvest social media followers can help spread the word about these inspiring community members by sharing, liking and retweeting the videos. 

The AVA Digital Awards program is administered and judged by the Association of Marketing and Communication Professionals (AMCP). Roughly 2,500 entries were expected to be submitted. Judges are industry professionals who look for “companies and individuals whose talents exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”

Tags: People Helping People
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